Hello, I’m Jack!
My first big 360 campaign
🃏
Once there was an open brief for a chewing gum brand.
It was so open that the only mandatory it had was to create a new Gen Z product without creating a new flavour…
So we've decided to play with curiosity
and bring Jack out of the Box!
Important! I wasn't just a part of the project, but I was lucky to lead Jack through all the stages. Starting with inspiring the team to make a papier-mâché head in the office. Then taking care of all the scripts, copy, character nuances. And finally briefing media and PR agencies to make the campaign efficient. It was amazing. I am forever grateful to everyone who made this project real.
So here are 2 video cases for this campaign.
I love the first one more, but the second one has English VO.
ALL JACK VIDS
Intro TVC/OLV
Promo TVC/OLV
Bumper ads
Music Video
2021
Jack comes back. Now he is partying with pop-duo Rasa + 🦙