Valentina - Copywriter

Are you hiding a unicorn? 🦄

Cute! Must be comfy inside of your fav hoodie


Insight

Teenagers stress more than adults. What might not be a big deal for adults, could turn into a huge drama for teens. Sweat is just a natural reaction. And that's what they can't hide inside their fav hoodies.

Idea

Your hoodie is a safe comfy space where you can always jump in.

Execution

We show that inside your hoodie there's always a room for your personal cozy safe space. Nivea Love unicorns and kittens will keep it comfy inside no matter what stress you're facing on the outside.


P.S. Yes, the execution is kinda cheesy and was finished already after I left Saatchi.

But it’s real work and I like the idea.

VO translation

“Whatever trash happens around. Inside (your hoodie) it’s always fresh. Everything is easy and chilled. With Nivea Love and its cute aroma. Day and night I am ready for any adventure. Nivea Love. Fresh inside even it’s trash outside”.